Asia Pacific Vitamin And Mineral Premixes Market Size, Share & Trends Analysis Report By Application (Food & Beverage, Pharmaceutical, Animal Feed), By Form (Powder/Dry, Liquid), By Product, By Country, And Segment Forecasts, 2025 - 2030

Market Size & Trends

The Asia Pacific vitamin and mineral premixes market size was estimated at USD 2.79 billion in 2024 and is projected to grow at a CAGR of 7.2% from 2025 to 2030. This can be attributed to rising health awareness, growing demand for fortified food and beverages, and increasing prevalence of micronutrient deficiencies. In addition, government initiatives promoting nutritional supplementation, rapid urbanization, and the growth of the animal nutrition industry further fuel market expansion across the region.

The Asia Pacific vitamin and mineral premixes industry is experiencing strong growth due to rising consumer awareness around health, wellness, and preventive nutrition. As lifestyle-related diseases and micronutrient deficiencies become more prevalent, consumers are increasingly turning to fortified food, beverages, and dietary supplements to maintain overall health. This shift in consumer behavior is especially prominent in urban centers where education and income levels are rising.

According to the World Health Organization, in the Asia Pacific region, an estimated 244 million women and 83 million children are affected by anemia, primarily due to iron deficiency, highlighting a significant public health concern. Simultaneously, the prevalence of diabetes is rising sharply; for instance, in Sri Lanka, the age-standardized prevalence of diabetes among individuals aged 30 and older was 31.2% in 2022, equating to approximately 4.2 million people, with nearly 41% not receiving treatment. These health challenges are driving demand for fortified products, as consumers seek proactive solutions to enhance their nutritional intake and overall well-being.

A key driver is the increasing role of food and beverage companies in product innovation, as they seek to differentiate their offerings with added functional benefits. Manufacturers are actively incorporating vitamin and mineral premixes into a wide array of products-from dairy and cereals to snacks and infant nutrition-to meet evolving consumer expectations for nutritious, convenient options. For instance, in September 2023, Prinova launched a new line of premix solutions tailored for the Asia-Pacific market, aimed at enhancing nutritional offerings in food and beverage products. This initiative focuses on providing customized blends that cater to local tastes and dietary needs, thereby supporting manufacturers in developing innovative products. The premixes include a variety of vitamins essential for health, such as Vitamin A, B vitamins (including B1, B2, B3, B6, and B12), Vitamin C, Vitamin D, and Vitamin E.  

Regulatory support and food fortification programs by regional governments further reinforce this trend. For example, in India, the Food Safety and Standards Authority of India (FSSAI), through the Food Fortification Resource Centre (FFRC), promotes large-scale fortification of staples like rice, wheat flour, and edible oil. These efforts, aimed at addressing micronutrient deficiencies, rely on the use of vitamin and mineral premixes, which create consistent demand for these products across both public nutrition schemes and commercial food production. Such initiatives encourage local food manufacturers to adopt fortification and support the premix market's growth by driving the need for standardized, nutrient-rich formulations.

In addition to human consumption, the market is also being driven by the animal feed industry. With growing demand for high-quality protein and improved livestock productivity, producers are increasingly adopting nutrient-enriched feed premixes to support animal health and performance. This multi-sectoral demand across both human and animal nutrition is creating a robust and expanding market landscape for vitamin and mineral premixes in the Asia Pacific region. For instance, in January 2021, Trouw Nutrition, the animal nutrition division of the Dutch global company Nutreco, launched a technologically advanced greenfield project in Jadcherla (Hyderabad), India. This initiative marks a significant milestone as it aims to provide high-quality minerals, vitamin premixes, mineral blends, and feed safety solutions tailored for customers across South Asia. The facility will serve various species, including poultry, dairy, aquaculture, and pets.

B2B Consumer Insights 

Application Insights

The vitamin and mineral premixes for animal feed accounted for a 43.10% share of the revenue in 2024, due to the region’s booming livestock and poultry sectors, which require nutritionally fortified feed to boost productivity and meet rising demand for animal protein. Farmers are increasingly using premixes to enhance animal growth, immunity, and feed efficiency, especially as consumer expectations and regulatory standards around animal health and food safety continue to grow. This is prompting animal feed manufacturers to invest in tailored premix solutions that improve animal performance, reduce mortality, and support sustainable production practices.

For instance, in May 2021, ADM launched a new line of vitamin and mineral premixes under its Wisium brand in China, aimed at enhancing animal nutrition. These premixes are designed to provide essential nutrients that support the health and growth of livestock, poultry, and aquaculture species. The formulations include a balanced blend of vitamins, minerals, and trace elements tailored to meet the specific dietary needs of different animals at various life stages.

Vitamin and mineral premixes for the pharmaceutical segment are expected to grow at a CAGR of 8.5% from 2025 to 2030. This is largely driven by increased demand from pharmaceutical manufacturers seeking ready-to-use, customizable micronutrient blends to streamline formulation processes and accelerate product development.

As health-conscious consumers drive demand for supplements targeting immunity, bone health, and metabolic function, pharma companies are turning to premix suppliers for precision-formulated blends that reduce R&D time, ensure regulatory compliance, and support scale-up for mass production. This is especially critical in high-growth markets such as India, China, and Southeast Asia, where rising chronic disease rates and expanding nutraceutical segments are prompting pharma players to diversify portfolios with fortified capsules, powders, and liquid formulations tailored to local nutritional gaps.

Form Insights

Powder/Dry vitamin and mineral premixes accounted for a share of 77.12% in 2024, owing to their superior stability, ease of blending, and cost-effectiveness in large-scale manufacturing across food, beverage, pharmaceutical, and animal feed industries. In markets such as India, China, and Vietnam, dry premixes are preferred by B2B buyers because they are easier to transport, store, and integrate into diverse product formats such as instant drink powders, fortified flour, dairy blends, and feed concentrates.

Powder/Dry vitamin and mineral premixes are projected to grow at a CAGR of 7.1% from 2025 to 2030, driven by strong demand from food, beverage, and pharmaceutical manufacturers seeking scalable, shelf-stable, and easily customizable solutions for mass-market products. Dry premixes offer better stability and lower transportation costs, making them especially attractive in emerging markets such as India, Indonesia, and the Philippines, where supply chain efficiency and affordability are key. In addition, the rising popularity of powdered functional drinks, fortified flours, and instant nutrition products-such as rehydration salts, protein powders, and infant formulas-is prompting B2B buyers to favor dry premixes for their formulation flexibility, precision dosing, and regulatory compliance.

Product Insights

Vitamin and mineral blends accounted for 40.10% of revenue share in 2024 in Asia Pacific due to rising demand from manufacturers for multifunctional, all-in-one solutions that reduce production complexity and cost. Instead of purchasing single nutrients separately, B2B buyers-especially in the food, beverage, and supplement industries-opt for pre-formulated blends targeting specific health functions such as energy, immunity, or bone health. This trend is especially strong in markets like China and India, where speed-to-market, consistent quality, and regulatory compliance are critical. Blends also support the growing demand for personalized nutrition, where tailored combinations can be efficiently integrated into consumer products at scale.

Vitamin premixes are expected to grow at a CAGR of 7.1% from 2025 to 2030, due to increasing demand for fortified products targeting immunity, energy, skin health, and general wellness across food, beverage, and pharmaceutical sectors. B2B manufacturers are turning to vitamin premixes to meet consumer expectations for functional benefits without complicating formulation processes. Growth is especially strong in countries such as India, China, and Indonesia, where micronutrient deficiencies remain prevalent and governments are promoting vitamin-enriched products. In addition, the rise of convenient formats such as drink powders, gummies, and fortified snacks is encouraging manufacturers to use premixes for formulation speed, consistency, and regulatory compliance.

Country Insights

China Vitamin And Mineral Premixes Market Trends

China vitamin and mineral premixes industry accounted for a share of 40.12% of the market and held a market size of USD 1.12 billion in 2024. The country's ongoing health initiatives aimed at addressing micronutrient deficiencies, such as iron and vitamin D, have spurred widespread fortification of food products. In addition, the rapid rise in consumer health awareness, particularly among urban populations, has increased demand for functional foods, beverages, and dietary supplements.  Moreover, the robust development of China’s e-commerce sector has expanded access to fortified products, while strict regulatory frameworks supporting fortification programs have provided further market stability and growth opportunities. These factors have collectively driven the growth of the vitamin and mineral premixes industry in the country.

India Vitamin And Mineral Premixes Market Trends

India vitamin and mineral premixes industry is projected to grow at a CAGR of 8.2% from 2025 to 2030. India faces significant challenges with micronutrient deficiencies, particularly iron, vitamin D, and vitamin A, which are widespread across both rural and urban populations. According to the World Health Organization (WHO), more than 2 billion people suffer from deficiencies in key nutrients such as iron, vitamin D, and folate. These deficiencies can lead to serious health conditions, including anemia, impaired immune function, and developmental disorders. For instance, the National Family Health Survey (NFHS-5) in India (2021) found that 59.1% of women aged 15-49 were anemic, highlighting the urgent need for fortified food products and supplements enriched with iron and folic acid.

The Indian government has supported fortification initiatives through programs like the Food Fortification Initiative, which focuses on fortifying staple foods like wheat flour and rice to address these gaps. This has spurred demand for vitamin and mineral premixes as B2B manufacturers in the food and beverage and pharmaceutical sectors increasingly turn to premixes to meet the regulatory requirements and produce fortified products.

Key Asia Pacific Vitamin And Mineral Premixes Company Insights

The Asia Pacific vitamin and mineral premixes industry is significantly competitive, driven by varying regional and cultural preferences, which leads brands and local producers to customize their offerings.

As a highly innovative category, vitamin and mineral premixes see the constant introduction of new varieties, ingredients, and formulations to attract consumers, fueling the emergence of new products and brands further contributing to market fragmentation.

Manufacturers are expanding distribution, boosting brand visibility with strategic marketing, ensuring competitive pricing through efficient production, and adopting sustainable practices to attract eco-conscious consumers.

Brand share analysis plays a crucial role in understanding market dynamics, helping businesses assess competitive positioning, and identify growth opportunities.

Recent Developments

• In July 2024, Barentz acquired Anshul Life Sciences, an Indian-based company, to strengthen its presence in India and create a leading life science distribution platform. With the acquisition, the company aims to unlock significant growth potential across the Asia Pacific region.

Asia Pacific Vitamin and Mineral Premixes Market Report Scope

Asia Pacific Vitamin And Mineral Premixes Market Report Segmentation

This report forecasts revenue growth at the country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the Asia Pacific vitamin and mineral premixes market report based on application, form, product, and region.

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Food & Beverage

  • Animal Feed

  • Pharmaceutical

  • Personal Care & Cosmetics

  • Others

• Form Outlook (Revenue, USD Million, 2018 - 2030)

  • Powder/Dry

  • Liquid

• Product Mode Outlook (Revenue, USD Million, 2018 - 2030)

  • Vitamin Premixes

  • Mineral Premixes

  • Vitamin & Mineral Blends

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • China

  • Japan

  • India

  • Australia

  • South Korea