Egg Protein Powder Market Size, Share & Trends Analysis Report By Product (Whole Egg Protein Powder, Egg Yolk Protein Powder, Egg White Protein Powder), By Application, By Distribution Channel, By Region, And Segment Forecasts, 2025 - 2030

Egg Protein Powder Market Size & Trends

The global egg protein powder market size was estimated at USD 9.13 billion in 2024 and is expected to grow at a CAGR of 5.3% from 2025 to 2030. The robust growth of the nutraceuticals and dietary supplement industry has been a significant catalyst for the egg protein powder market. Egg protein powder has gained popularity as a dietary supplement due to its lactose-free nature and high bioavailability. Its effectiveness in muscle recovery, attributed to its low carbohydrate and fat content, makes it an attractive option for consumers. Increasing awareness about health and fitness has significantly contributed to the growth of the egg protein powder market.

Consumers, including athletes and fitness enthusiasts, increasingly seek protein-rich supplements to support muscle growth, recovery, and overall well-being. Egg protein powder, recognized as a convenient source of high-quality protein, aligns well with the preferences of health-conscious individuals. A Nutrisystem survey conducted in January 2022 revealed that 53% of 2,000 participants expressed weight loss goals for 2022, with an average target of 14 pounds. This growing awareness about health and fitness fosters an increased demand for egg protein powder as a nutritional supplement.

The growing demand for allergen-free and food-sensitivity solutions has benefited the egg protein powder market. As more consumers seek alternatives to common allergens such as dairy and soy, egg protein powder has emerged as a viable option. Its lactose-free nature makes it suitable for individuals with lactose intolerance or dairy allergies. This trend is expected to drive market growth in the forecast period, as more consumers look for protein sources that align with their dietary restrictions and sensitivities.

Leading companies in the egg protein powder market are focusing on developing innovative solutions to improve their products' nutritional profiles and sustainability. One such innovation is precision-fermented egg protein, a novel production method that utilizes fermentation techniques to create egg proteins without relying on traditional animal farming. Technological advancements are expected to drive market growth by providing more sustainable and ethically produced alternatives to conventional egg protein powders.

The versatility of egg protein powder has increased its adoption in various food applications, contributing to market growth. Its use in baking, confectionery, and processed foods has expanded due to its functional properties, such as emulsification, foaming, and binding. The growing demand for protein-enriched foods and beverages has also led to the incorporation of egg protein powder in a wide range of products, including bakery items, meat products, and ice creams. This diversification of applications is expected to continue driving market growth in the coming years.

The rise of digital marketing and e-commerce platforms has played a significant role in the growth of the egg protein powder market. These channels have made it easier for consumers to access information about the benefits of egg protein powder and purchase products conveniently. The ability to reach a wider audience through targeted online marketing campaigns has allowed manufacturers to educate consumers about the nutritional benefits of egg protein powder. In addition, the convenience of online shopping has made it easier for consumers to compare products, read reviews, and make informed purchasing decisions. This trend is expected to continue driving market growth as more consumers turn to online platforms for their nutritional supplement needs.

Product Insights

The egg white protein powder market was the largest, accounting for a market revenue of USD 4.46 billion in 2024. Egg white protein powder is derived from the clear, liquid portion of eggs and is highly valued for its high protein-to-calorie ratio. It is fat-free, cholesterol-free, and low in carbohydrates, making it a popular choice among fitness enthusiasts and individuals with dietary restrictions such as lactose intolerance. The growth of egg white protein powder is fueled by its use in sports nutrition and weight management, as it supports muscle recovery and provides a lean protein source. In addition, its versatility in recipes like smoothies and shakes further contributes to its rising demand.

Whole egg protein powder contains egg white and yolk, offering a balanced nutritional profile. Unlike egg white protein powder, it includes fats, vitamins (A, D, E), and minerals such as selenium and choline found in the yolk. The growth of whole egg protein powder is driven by its appeal to consumers seeking complete nutrition from eggs. It is particularly favored for applications in baking and cooking due to its functional properties, such ash as emulsification and binding. Furthermore, research indicating that combining yolks with whites enhances muscle-building benefits has also boosted interest in whole egg protein powders.

Egg yolk protein powder market is expected to grow at a CAGR of 5.5% from 2025 to 2030. Egg yolk protein powder is made exclusively from the nutrient-rich yolk of eggs. While protein is lower than egg whites, it is rich in essential vitamins (A, D, E), minerals (selenium, choline), and healthy fats. Its growth is attributed to increasing awareness of the health benefits of yolks despite their cholesterol content. Recent studies have dispelled myths linking dietary cholesterol to heart disease for most individuals, encouraging the consumption of yolk-based products. In addition, egg yolk protein powder is gaining traction for its use in functional foods aimed at improving cognitive health and lipid metabolism.

Application Insights

Dietary supplements were the most extensive application, accounting for over 50% of the market in 2024. Egg protein powder's popularity in dietary supplements stems from its high protein content and complete amino acid profile, crucial for muscle repair and growth. The absence of lactose makes it a suitable option for individuals with lactose intolerance, and its high bioavailability ensures efficient nutrient absorption. It is used in protein powders, meal replacement shakes, and bars, catering to athletes, fitness enthusiasts, and those seeking weight management solutions.

A growing awareness of the importance of protein in overall health and fitness drives the increasing demand for egg protein in dietary supplements. Consumers are seeking convenient and effective ways to meet their protein needs, and egg protein powder offers a versatile and high-quality solution. Furthermore, the rise in specialized diets, such as ketogenic and paleo diets, which emphasize protein intake, has contributed to the increased demand for egg protein in supplement form.

Egg protein powder enhances bakery products by improving texture, structure, and nutritional value. It acts as an emulsifier, binder, and foaming agent, increasing volume and improving crumb structure. Substituting whole eggs or egg whites with egg protein powder reduces fat content and increases shelf life. The increase in use of egg protein powder in bakery products stems from the growing demand for both protein-enriched and low-fat baked goods that appeals to health-conscious consumers.

In meat products, egg protein powder improves binding, texture, and moisture retention. This reduces cooking losses, increases juiciness, and lengthens shelf life. It also functions as a meat extender, lowering fat content and maintaining product quality. The rise in the use of egg protein powder in meat products occurs as manufacturers strive to improve product quality, decrease costs, and fulfill consumer requests for healthier, protein-rich meat options.

Distribution Channel Insights

Supermarkets & Hypermarkets were the most significant distribution channels for selling egg protein powder and accounted for a market share of over 55% in 2024. Supermarkets and hypermarkets are major distribution channels for egg protein powder, offering a wide range of brands and product types to a broad consumer base. These retailers provide convenient access for everyday shoppers who are increasingly incorporating health and fitness products into their regular grocery purchases. The growth in this channel is driven by the rising consumer awareness of health and wellness, leading to increased demand for protein supplements and healthy food options in mainstream retail environments.

Specialty stores, including health food stores, sports nutrition retailers, and vitamin shops, cater to a more targeted customer base with specific health and fitness goals. These stores offer a curated selection of high-quality egg protein powders, often including organic, non-GMO, and allergen-free options. The growth in this channel is fueled by consumers seeking expert advice, personalized recommendations, and specialized products that may not be available in larger retail settings. Specialty stores also foster a sense of community and trust among health-conscious individuals.

The sale of egg protein powder through online retail is expected to grow at a CAGR of 6.2% from 2025 to 2030. Online channels, including e-commerce platforms, direct-to-consumer websites, and online marketplaces, have experienced significant growth in the distribution of egg protein powder. Online retailers offer a vast selection of products, competitive pricing, and the convenience of home delivery. The increasing adoption of online shopping drives the growth in this channel, the availability of product reviews and information, and the ability to reach a global customer base. Online channels also allow for targeted marketing and personalized customer experiences, further boosting sales of egg protein powder.

Regional Insights

The North America egg protein powder market held the largest share of 32.2% in 2024 and is expected to grow at a CAGR of 6.0% over the forecast period. The North American egg protein powder market is driven by high health and fitness awareness, a large population of athletes and gym-goers, and a strong preference for protein-rich diets. The increasing prevalence of lifestyle diseases such as obesity and diabetes has further fueled the demand for protein supplements, including egg protein powder, as consumers seek healthier dietary options. The well-established retail infrastructure, including supermarkets, specialty stores, and online channels, provides easy access to a wide range of egg protein products, supporting market growth.

U.S. Egg Protein Powder Market Trends

The U.S. egg powder market is expected to reach USD 3.35 billion by 2030. The increasing prevalence of lifestyle diseases such as obesity and diabetes has further fueled the demand for protein supplements, including egg protein powder, as consumers seek healthier dietary options. The well-established retail infrastructure, including supermarkets, specialty stores, and online channels, provides easy access to a wide range of egg protein products, supporting market growth.

Asia Pacific Egg Protein Powder Market Trends

The Asia Pacific egg powder market is expected to thrive over the forecast period and grow at a CAGR of 5.9%. The Asia Pacific region is experiencing rapid growth in the egg protein powder market due to rising disposable incomes, urbanization, and increasing health and fitness awareness. The growing middle class in countries such as China and India is adopting Western dietary habits, including higher protein consumption. In addition, the expanding sports nutrition industry and the increasing popularity of fitness activities are driving demand for protein supplements. The growth is further supported by the proliferation of online retail channels, which provide convenient access to a wide range of egg protein products across the region.

Key Egg Protein Powder Company Insights

The market features several prominent companies competing globally, including major manufacturers such as Avangardco Investments Public Limited, Bouwhuis Enthoven B.V., and BNL Food Group B.V., as well as global corporations such as Cargill Incorporated, Archer Daniels Midland Company, and DuPont de Nemours Inc. Specialized brands such as NOW Health Group Inc. and VPA Australia Pty Ltd are also leveraging technological advancements, product innovation, and strategic partnerships to strengthen their positions. These players are focused on enhancing product quality, bioavailability, and sustainability to meet evolving consumer demands.

Egg Protein Powder Market Report Scope

Global Egg Protein Powder Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the global egg protein powder market report based on product, application, distribution channel, and region:

• Product Outlook (Revenue, USD Billion, 2018 - 2030)

  • Whole Egg Protein Powder

  • Egg Yolk Protein Powder

  • Egg White Protein Powder

  • Others

• Application Outlook (Revenue, USD Billion, 2018 - 2030)

  • Dietary Supplements

  • Bakery Products

  • Meat Products

  • Others

• Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)

  • Supermarkets & Hypermarkets

  • Specialty Stores

  • Online

• Regional Outlook (Revenue, USD Billion, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia & New Zealand

    • South Korea

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa