U.S. Online Private Tutoring Market Size, Share & Trends Analysis Report By Service (Subject-Specific Tutoring, General Educational Support), By Education Grade, By Region, And Segment Forecasts, 2025 - 2030

U.S. Online Private Tutoring Market Trends

The U.S. online private tutoring market size was estimated at USD 4,325.9 million in 2024 and is projected to grow at a CAGR of 11.1% from 2025 to 2030. The U.S. online private tutoring industry is witnessing robust growth driven by an evolving educational landscape that values flexibility, personalized learning, and technological innovation. 

As advancements in AI and digital tools continue to reshape education delivery, tutoring services are becoming increasingly specialized and accessible. The demand for online tutoring will likely remain strong as students and parents seek flexible, customized solutions that cater to diverse learning needs and academic goals.

Students and parents increasingly seek tailored educational experiences; online tutoring platforms are becoming popular due to their flexibility, convenience, and accessibility. This market, which spans services from subject-specific tutoring to general academic support and specialized tutoring for students with unique needs, is evolving rapidly. With the continued integration of digital tools and platforms in education, online tutoring is becoming a prominent component of the U.S. educational landscape, catering to many student needs across elementary, middle, and high school grades.

The growing focus on academic achievement and standardized test preparation. High school students, in particular, are turning to online tutoring for assistance with SAT/ACT exams, AP courses, and college application processes. This trend is also supported by the broader societal push for academic excellence as a path to college admissions and career success. The shift to remote learning, accelerated by the COVID-19 pandemic, has normalized online education platforms, making them a preferred option for students who value flexibility in scheduling and access to a wide range of resources.

U.S. Online Private Tutoring Market: Consumer Survey & Insights

As student enrollment continues to rise in public and private schools across the United States, the demand for online private tutoring is also anticipated to rise. A larger number of students naturally leads to greater differences in academic achievement, boosting the need for tailored academic assistance outside the classroom. With more pupils entering the education system, parents are increasingly seeking online tutoring as a flexible and accessible way to enhance school learning and meet specific educational needs.

For children in elementary school (generally ages 5 to 11), parents often initiate tutoring, concentrating on building solid foundations in reading, basic math, and comprehension. Parents in this age group are especially attracted to tutoring platforms that provide engaging, gamified learning experiences that can hold young learners' interest, as students at this stage have limited ability to make decisions; parents prioritize safety, tutor qualifications, customized lesson plans, and user-friendly platforms.

Children enroll, worries about early academic setbacks, and the desire to give their children an advantage will further drive the demand for online tutoring. As of fall 2022, approximately 49.6 million students were enrolled in U.S. public schools from prekindergarten through grade 12. Around 34.1 million were in prekindergarten through grade 8, while 15.5 million were in grades 9-12. This indicated a partial recovery from previous declines related to the pandemic, notably in prekindergarten, which saw the largest drop in 2020.

Private school enrollment remained stable at roughly 4.7 million students between the 2019-20 and 2021-22 academic years. Interestingly, private schools observed 3 to 9 percent increases in grades K-4 during this timeframe, while enrollment in grades 5-12 largely remained constant, aside from a 3 percent reduction in grade 11. By 2022, private elementary school enrollment stood at around 3.03 million, compared to 29.35 million in public elementary schools. While public school enrollment displayed signs of recovery, private schools maintained steady enrollment levels, with some growth noted in early elementary grades.

Service Insights

The subject-specific tutoring services segment led the market with the largest revenue share of 57.41% in 2024. The demand is driven by its widespread use across various educational levels. Subject-focused tutoring enables a customized approach that adjusts to the learner’s style, pace, and knowledge deficiencies in a specific subject area. Digital tutoring platforms utilize technology to connect students with tutors who possess both subject matter expertise and experience in addressing various learning preferences. Personalized instruction improves academic performance and increases student confidence, making subject-focused tutoring a popular option for many families. The convenience and adaptability of online sessions enhance their attractiveness, particularly for busy households needing reliable academic support without the challenges of arranging in-person tutoring.

The test preparation services segment is expected to grow at the fastest CAGR of 12.5% from 2025 to 2030. The increasing emphasis on academic performance and standardized testing, particularly for college admissions, has driven significant demand for specialized tutoring in tests like the SAT, ACT, GRE, and Advanced Placement (AP) exams. The growing demand for test prep services within the U.S. online private tutoring sector is closely linked to heightened academic competition and the significant stakes surrounding standardized testing. Students and their families know that achieving strong test scores is often essential for gaining admission to prestigious institutions, obtaining scholarships, and differentiating themselves in a highly competitive educational landscape. Numerous platforms now offer smart dashboards that track real-time progress and modify learning materials according to a student's evolving requirements.

Education Grade Insights

The High school (grades 9-12) segment led the market with the largest revenue share of 62.20% in 2024, driven by the increasing demand for academic support and preparation for critical milestones such as college entrance exams (SAT, ACT) and Advanced Placement (AP) courses. High school students face various academic pressures, from maintaining high GPAs to excelling in standardized tests, making personalized tutoring a key service. The focus on test preparation, advanced subject tutoring, and college application guidance contributes significantly to this segment's revenue. An additional factor is the development of technology in educational resources.

Innovations like artificial intelligence, data analytics, and adaptive learning systems have enhanced the effectiveness of online tutoring by delivering a highly personalized experience for learners. These systems can monitor a student's progress, pinpoint areas that require improvement, and modify the content in real time. This tailored learning experience and the ability to access tutoring whenever needed make online private tutoring an increasingly appealing choice for families wishing to invest in their children's education.

The Elementary (grades K-5) segment is expected to grow at the fastest CAGR of 11.8% from 2025 to 2030. Online private tutoring provides the convenience and availability that parents appreciate, enabling children to obtain extra assistance without the hassle of travel or significant interruptions to their schedules. The individualized approach of these sessions is especially beneficial for younger students, who frequently require additional support, motivation, and tailored focus to enhance their confidence in fundamental subjects like reading, writing, and math.

Another critical driver is the normalization of digital learning tools, accelerated by the pandemic. Families across the country were introduced to virtual education during COVID-19 school closures, and many came to appreciate the convenience and effectiveness of online platforms.

Key U.S. Online Private Tutoring Company Insights

The U.S. online private tutoring industry is fragmented primarily due to the presence of several globally recognized players as well as regional players. Some prominent companies in the U.S. online private tutoring industry areStride, Inc. (K12, Inc.), Age of Learning, Inc. (ABCmouse), Prodigy Education Inc. (Prodigy Math), Laurel Springs School, The Good and the Beautiful, and others.

• Stride, Inc. (formerly K12 Inc.) is a prominent education technology company based in Reston, Virginia, that offers personalized online and blended learning solutions for K-12 students. The company provides a wide array of educational services through partnerships with public school districts, charter schools, and private institutions. Stride also offers adult education and workforce development programs, focusing on professional skills training and career advancement. The company is committed to delivering high-quality education, aimed at helping learners of all ages achieve their academic and career goals while fostering innovation and expanding access to education across diverse communities.

• Age of Learning, Inc. is a leading education technology company based in Glendale, California, founded in 2007. The company is renowned for its flagship product, ABCmouse.com Early Learning Academy, a comprehensive digital curriculum designed for children ages 2-8. Age of Learning also offers My Math Academy, an adaptive math program, and My Reading Academy, a literacy-focused platform. Collectively, these programs have reached over 50 million children worldwide and are utilized in more than 670,000 classrooms. Recognized for its impact, Age of Learning was named one of TIME’s Top EdTech Companies of 2024. The company is committed to advancing educational equity and has partnered with various organizations to provide its resources to underserved communities.

Recent Developments

• In March 2025, Stride, Inc. (K12 Inc.) partnered with Lake Forest School District in Delaware to ensure students continued receiving high-impact tutoring after their former tutoring provider suddenly closed. With this partnership, Lake Forest School District reaffirms its dedication to providing high-quality learning opportunities, while K12 Tutoring continues its mission of helping students not only succeed but thrive academically.

• In February 2025, Compass Class room launched an innovative online membership program in Nashville, TN. The program boasts an impressive collection of over 30 video-based courses, interactive class materials, and downloadable resources, setting a new standard for homeschooling by making it more enriching and enjoyable than ever before.

• In January 2025, Prodigy Education Inc. (Prodigy Math) and Minecraft Education launched a new Artificial Intelligence Credential Product to prepare students for the age of AI, and it is available now through Microsoft and channel resellers worldwide.

U.S. Online Private Tutoring Market Report Scope 

U.S. Online Private Tutoring Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the U.S. online private tutoring market report based on service and education grade:

• Service Outlook (Revenue, USD Million, 2018 - 2030)

  • Subject-Tutoring Tutoring

  • General Educational Support

  • Specialized Tutoring

  • Test Preparation Services

• Education Grade Outlook (Revenue, USD Million, 2018 - 2030)

  • Elementary (Grades K-5)

  • Mid School (Grades 6-8)

  • High School (Grades 9-12)